Uliana Lebedeva's profileENDY Skillbox's profile

MyMio | rebranding

 
MyMio Charity Foundation is the first foundation in Russia that helps rare boys with Duchenne muscular dystrophy. 
 
This is a rare genetic disease that gradually destroys the muscles: first the legs weaken, then the arms, then the respiratory and heart muscles. 
 
The Foundation seeks, unites and accompanies the families of children with a rare disease, raises awareness about the disease and improves the quality of care.
 

The main metaphor of identity is windows.
Looking into them we learn a little more about each of the boys: their feelings, dreams, experiences. So, the words look out from the white frame of the window, inviting us to visit their world.

Surely we see only a small part. The whole life full of laughter, tears, victories and dreams lies behind every small window. Therefore, we look through windows and want to keep the light in them.

The logo is a font inscription made in geometric grotesquewith a display letter O. 

The graphic sign symbolizes a window in which letters frolic like cheerful boys.The windows are surrounded by gray everyday life, but inside they are always fun - and this joy shimmers in different colors.
MyMio | rebranding
Published: